International Eats: A Bold Identity for a Global Culinary Experience
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International Eats is a restaurant startup concept developed by Young Entrepreneurs Academy (YEA) student Carrie LeBlanc. The business aims to bring popular and authentic food items from around the world to Baton Rouge, making global flavors accessible in a local setting. The brand’s mission is to celebrate cultural diversity through food, catering to young adults and food enthusiasts eager to explore new flavors. Collaborating with Carrie, I worked to translate her vision into a cohesive brand identity that reflects the excitement and adventure of discovering international cuisine.
The logo and brand identity were crafted to capture the essence of International Eats—bold, modern, and adventurous. The primary logo features a dynamic script wordmark that conveys movement and energy, paired with a circular badge that reinforces the global concept. A vibrant “Tomato Red” was chosen as the primary brand color to evoke passion, warmth, and appetite appeal, while secondary tones like “Stone Gray” add balance and sophistication. The visual identity extends across social media, packaging, and business collateral, ensuring a sleek yet inviting look that resonates with the brand’s target audience. From the logo design to marketing assets, every element was designed to inspire curiosity and encourage customers to embrace new culinary experiences.
